PENNSAUKEN, N.J.—Williams Trading Co on Wednesday announced the addition of a new 2023 New Magic Silk and Male Power Spring Summer Digital Catalog focused on the newest lingerie trends for this year.
View the complete catalog at the following link. Dealers can shop this year's trends and styles and plan for the spring bridal season and summer vacation season with expanded assortments.
This simple-to-use digital catalog features each style of lingerie separated with individual landing pages, to assist buyers with style selections. In addition to the category assortments, this guide also includes a new release section and retail training guide for the most commonly asked questions.
“Because it’s Spring and Summer you will see the normal assortments of Bra and Panty Sets, Baby Dolls, and Teddies, along with Seamless styles and legging sets. We’re excited to see the newest releases in the Male Power line with Posing Straps and G Strings and the new Fetish PU Leather series,” says Rich Pyne, VP of sales at Williams Training Co.
“It can be difficult for a buyer to shop assortments and styles of lingerie, with the vast assortment of sex toys, and lubricants and novelties in one ordering site. By hand-curating the newest assortments of lingerie and providing a path for our buyers to review, and select the newest styles, this simplifies the wholesale ordering process,” says Scott D, director or sales and marketing Williams Trading Co.
Magic Silk, which came on the scene in 1992, has transitioned from quality silk sleepwear and loungewear to the array of products now available under the Exposed brand label. Their catalog features a range of styles including lace, mesh, fishnet and wet look fabrics. The company carries every size up to 4X.
“I grew up in a home that valued diversity and inclusivity, long before alternate lifestyles were commonly accepted and widely celebrated," says Jeff Baker from Magic Silk. "Given these values, I very naturally gravitated to the intimate apparel/adult industry, where these ideals could be embraced. Our company takes great satisfaction in bringing joy, pleasure and excitement to people of all colors, persuasions and orientations."
A leaader in male lingerie since 1974, Male Power pioneered the concept of “male lingerie,” a label coined by founder Sam Baker.
For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit williamstradingco.com For drop shipment and e-commerce support, visit dropship.williamstradi
