LOS ANGELES—Veteran adult distributor Williams Trading Co. announced it is offering a comprehensive marketing campaign supporting the 2021 Pride season. This new marketing program is being supported with a partnership with JRL Charts, which specializes in LGBT B2B entertainment.
JRL Charts will be launching a digital interactive Prepare for Pride 2021 catalog, enhanced social media and a hand-curated mix of new products appealing to the Pride consumer; Williams Trading will be featuring a custom ordering page for this mix.
The cornerstone of the WTC 2021 Pride marketing program is the hand-curated selection of Pride-themed products from the following vendor partners: Hott Products Unlimited, NS Novelties, PHS International’s Gaysentials line, XR Brands, Blush Avant Pride, Male Power, Little Genie and Cloud 9 Novelties. All items curated meet a criteria of having a rainbow-themed color and design.
“WIth a significant increase in sales for specialty brands during Pride season, we really wanted to hand-select a great assortment of products to offer this year,” says Rachel M. “PHS International always has a great assortment in their Gaysentials line, and Hott Products and NS Novelties also have some wonderful items on offer. Cloud 9 Novelties’ Rainbow GEMS are also great to add to any Pride-themed section.”
To support its dealer base, WTC has created a digital interactive catalog and a custom landing page for orders, which simplifies the product selection and ordering process. Live links embedded in each page allow customers to order from each of the selected Pride-facing brands on sale.
“We’ve narrowed the mix to help guide our retail partners with specific Pride selections," says Ron Kohls, senior sales rep for Williams Trading Co. "Wholesale dealers can shop and order directly from this Pride Catalog custom landing page. Williams Trading is a one-stop-shop for all Pride-themed products."
Last year, most if not all Pride events were cancelled due to statewide mandatory shutdowns, so it is predicted that 2021 will see a major resurgence of events now that restrictions are being lifted across the nation.
“It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the 2021 Pride selling season,” remarks Rich Pyne, VP of sales.
For product ordering and shipping information, call a Williams sales representative today at 800-423-8587 or visit williamstradingco.com.
You can also view the digital ordering guide for this Prepare for Pride 2021 by visiting this line here.
