PENNSAUKEN, N.J.—Williams Trading Co. has added one of the most recognized names in women's lingerie, Xgen Products’ Frederick’s of Hollywood's line of adult toys and intimacy kits to its stock, and is distributing them now. To view a digital catalog of the entire line, plus available retail displays, click here.
Frederick's of Hollywood was a well-known retailer of women's lingerie in the United States with stores in many modern shopping malls across the USA. The business was started by Frederick Mellinger (inventor of the push-up bra) in 1947. Frederick's sold bras, panties, corsets, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie and more.
The Frederick’s of Hollywood line of silicone, rechargeable vibrators are beautifully appointed, with a silky storage bag and a branded gift box. Two displays, a planogram or SIS display with floormat, are available with testers for a minimum buy.
“With one of the oldest, most recognized intimacy brands in the US, Frederick’s of Hollywood will become an immediately popular line of products on the retail floor,” said Erin Viereck, vendor marketing liaison. “The display and tester program is designed to generate revenue with its high end look.”
For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.
