LOS ANGELES—2023 AVN Best Enhancement Manufacturer Wicked Sensual Care (www.wickedsensualcare.com) is shining its May Retail Employee Spotlight on Sara FItzgerald of Patricia’s Gift Shop in Tulsa, Oklahoma.
“I originally started working for Patricia's just one day a week because I thought it would be fun, and I was right,” Fitzgerald revealed in her interview with Wicked Sensual Care. As her career progressed, she said, she found the retail chain’s welcoming atmosphere made her feel like more than a member of a team. “It's a great feeling to know that I belong here! Over the next few years I started working more and more because I loved the company and the industry. After two and a half years I was promoted to Store Manager.”
In Fitzgerald’s view, customers rely on the expertise of her sales associates to be able to make informed purchasing decisions. “My emphasis is on product knowledge. I love learning anything I can about a product so that I can give customers all of the information they need to make an informed decision," she said. "Showing you are knowledgeable also allows the customer to trust your guidance and suggestions.
“Helping customers enrich their love lives and have better sexual experiences is what ultimately makes this career so rewarding,” she added. “I love the fact that by asking a few questions and paying attention, I can provide customers with the tools to enhance their most intimate activities. I also enjoy training new employees and helping them discover how much of a difference they can make in someone's life.”
“Sara knows the ideal retail manager is an organized and detail-oriented leader who has a strong sales background and the ability to motivate their team," observed Wicked Sensual Care director of sales Jennifer Brice. “She develops meaningful relationships with her customers, creates effective strategies for driving sales and managing stock levels, and possesses sound decision-making abilities. You are seen and appreciated, Sara!”
For Fitzgerald, quality customer interactions come from a place of compassion and empathy. “Compassion is one of the best tools you can have in your arsenal," she concluded. "Show your customers and coworkers that you are willing to listen to them and relate to their concerns or needs. Your work relationships will become stronger and you will earn those lifetime customers!”
Those working in the retail pleasure products space are invited to nominate employees who continuously exceed expectations for the Wicked Sensual Retail Employee Spotlight. A candidate may be nominated by sending their name, store/city, and a brief paragraph about why they deserve to be chosen (a photo is optional) to [email protected], or by filling out this form. Candidates may also self-nominate. Like Fitzgerald, the next Retail Superstar will be profiled in Wicked Sensual Care's monthly newsletter.
To learn more about Wicked Sensual Care, visit WickedSensualCare.com.
