LOS ANGELES—Wicked Sensual Care, 2023 AVN Best Enhancement Manufacturer, is calling upon retail and distribution partners to join it in prepping for Pride 2023 in June and beyond by engaging the consumer landscape with its new simply Aqua Special Edition reseller resources.
Initially released in September 2021, simply Aqua Special Edition was created as a way of supporting LGBTQ+ communities year-round by donating a portion of all sales to the charitable organizations serving them. To date, nearly $35,000 has been contributed to such charitable organizations as The Marsha P. Johnson Institute, The Trevor Project, Trans Lifeline, APLA, Trans Santa, Black and Pink, Immigration Equality, Tending the Garden, and more to further promote equal rights and fair treatment for lesbian, gay, bisexual, transgender, and intersex people.
Maximizing simply Aqua Special Edition sales at the retail level will provide critical support for those dedicated to bettering the lives of LGBTQ+ individuals and raise awareness about the systemic inequalities facing the LGBTQ+ population, the company said. To this end, Wicked Sensual Care is offering 2023 promotional assets in the form of simply Aqua Special Edition packettes, giveaways for events, and a forthcoming retail display contest.
Further support can be found on the WSC B2B Portal including digital and printable 2023 one-sheets with hi-res art for merchandising assistance, suggested messaging to consumers (including the social media-friendly #loveissimplylove), as well as a calendar highlighting domestically and internationally recognized LGBTQ+ dates, i.e. days, weeks, and months of observance that focus on LGBTQ+ history, awareness, and celebration.
Wicked Sensual Care has also curated a Spotify playlist for inspiration.
"Our sentiment this year is to be yourself,” said a company representative. “While we’re able to celebrate because many hard-fought battles have been won, LGBTQ+ rights are still under attack today, just as reproductive rights are. Conservative media, in particular, is increasingly focused on ‘culture wars’ targeting LGBTQ+ education and issues, particularly those impacting the trans community. Trans rights are human rights, and it is incumbent on us to provide resources and support to those who cannot be out. You are seen. You are valued. We’re proud—and empathetic—year-round!”
“Retailers directly serve communities made up of individuals from many different backgrounds, and I’m very happy to see them ensure their workforce reflects the diverse nature of these communities,” said Wicked Sensual Care Director of Sales Jennifer Brice. “This includes their lesbian, gay, bisexual, transgender, and queer-plus employees and, of course, customers. We’re excited to make special assets available to our retail and distribution partners, and we encourage them to get their orders for Aqua Special Edition in early for Pride month so they can keep their inventories replenished at an optimal rate to both meet customer demand and join us on our journey as we support LGBTQ+ organizations on an ongoing basis.”
Wicked Sensual Care is dedicated to helping resellers support the LGBTQ+ community. For more information, contact your preferred distributor, Wicked Sensual Care sales rep, or email [email protected].
To learn more about Wicked Sensual Care, visit WickedSensualCare.com.
