LOS ANGELES—Wicked Sensual Care has selected Debra Peterson, director of procurement and marketing of Fairvilla.com, for its Retail Employee Spotlight.
The company regularly selects retail industry members for its monthly newsletter’s regular feature segment on notable professionals who have excelled.
A veteran marketing professional at the Maitland, Fla.-based retailer, Peterson was personally recruited for her current role by Fairvilla's owners. “I was doing public affairs and marketing work, specializing in complicated lobbying and public relations," she said. "Fairvilla owners Bill and Shari Murphy, who were already friends of mine, reached out to me as they were embarking on an expanded marketing effort to reinforce Fairvilla's image as a shopping experience that was open to everyone. I loved their goals and the messages they wanted to share, so I decided to join the team. And I’m still here!”
Peterson explained that her background and experience are of value to Fairvilla’s mission. “My specialty is perspective. Having worked in and around this industry since the '90s, I’ve seen such change and positive growth. I know where we’ve come from and I see where we’re going. I love being able to share that in conversations with fellow team members and the community.”
She added that she values working in an inclusive environment and appreciates the positive impact Fairvilla locations have on their communities. “The best part of my job is the variety it brings to my life. I work with a diverse and amazing group of people that support me every single day. Additionally, it’s allowed me to take part in and promote remarkable events,” she said. “From Fantasy Fest and Bed Races in Key West, to Headress Balls and our infamous Ladies Nights in Central Florida, they’ve all been so much fun for me personally and have kept Fairvilla stores very much in the forefront of their respective communities.”
"Debra Peterson is a dynamic and strategic leader who excels in driving Fairvilla’s efforts to achieve optimal performance and growth," said Jennifer Brice, sales director for Wicked Sensual Care. "She's a visionary leader whose actions continue to have a profound impact on the Fairvilla brand's growth, development and overall success."
Those working in the retail pleasure products space are invited to nominate employees who continuously exceed expectations. Candidates may be nominated by sending their name, store/city, and a brief paragraph about why they deserve to be considered (a photo is optional) to [email protected], or by filling out this form. Individuals may also self-nominate for a chance to be featured in the monthly newsletter.
For more information, visit WickedSensualCare.com. For more updates, including sexual health and wellness tips from performer and the brand’s Resident Sex Educator Jessica Drake, follow Wicked Sensual Care on Instagram, Facebook and Twitter.
