LOS ANGELES—2023 AVN Best Enhancement Manufacturer Wicked Sensual Care is calling upon all retail partners to join it in raising funds and awareness for the LGBTQ+ community by entering its 2023 Pride Month In-Store Retail Display Contest starting today, June 1.
Retailers worldwide are encouraged to engage consumers by crafting visually captivating displays in their stores that incorporate signage for Wicked Sensual Care's Pride 2023 campaign luBE YOURSELF (printable reseller assets can be downloaded from the WSC B2B Portal), and prominently showcase simply Aqua Special Edition Water Based Intimate Lubricant. Released in September 2021, simply Aqua Special Edition was specifically designed to provide year-round support to LGBTQ+ communities by donating a percentage of its sales to the charitable organizations that serve them.
Retailers are invited to integrate other Wicked Sensual Care products into their displays, and may cross-merchandise with lingerie, clothing, novelties and other items, provided only WSC lubricants are featured.
To participate, retailers should share photos (or video) of their top displays on their store's social media pages, mentioning and tagging Wicked Sensual Care (Instagram, Twitter, Facebook) and utilizing the hashtag #luBEYOURSELF.
Prizes will be awarded to winners in the following categories:
• Biggest Display
• Best Use of WSC Product
• Most Creative Design
• Best Social Media Representation
• Staff Participation in the Photo/Video
Wicked Sensual Care will showcase all entries on social media and choose one winning store from each category. Each winning store will receive a $200 prize to utilize at its discretion, while WSC will also match the prize amount and make a charitable donation to the LGBTQ+ organization of its choosing
Submissions for the contest will be accepted until June 30, and the announcement of the winners will take place on July 1.
“Our sentiment this year is ‘luBE YOURSELF’ because every individual, regardless of their sexual orientation or gender identity, deserves to be treated with dignity, respect and equality,” said a company representative. “Inclusion fosters a society that embraces diversity, promoting a sense of belonging, acceptance and understanding for all people. The recent enactment of regressive legislation in Florida and other regions unabashedly directs its aim towards the LGBT community, with transgender individuals bearing the brunt of its impact. Those behind these measures endeavor to strip trans individuals of vital healthcare, deny them access to housing, credit and public spaces, and subject them to unfounded disgrace. But LGBT individuals and their allies transcend boundaries. And it’s our hope those who stand against transgender individuals may experience the sheer joy and liberation that arises from embracing one's authentic self. May they come to realize that the empowerment and freedom of others poses no threat to their own.”
Thus far, Wicked Sensual Care has contributed nearly $35,000 to various charitable organizations dedicated to advancing equal rights and fair treatment for lesbian, gay, bisexual, transgender and intersex individuals.These organizations include The Marsha P. Johnson Institute, The Trevor Project, Trans Lifeline, APLA, Trans Santa, Black and Pink, Immigration Equality, Tending the Garden, and others.
For more information, contact a preferred distributor, Wicked Sensual Care sales representative, or email [email protected].
To learn more about Wicked Sensual Care, visit WickedSensualCare.com.
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