Wicked Sensual Announces Pride Initiative With simply Line

LOS ANGELES—Wicked Sensual Care announces that during June 2022 it will highlight its continued support for the Marsha P. Johnson Institute by donating a percentage of proceeds from the sales of its entire simply collection of lubricants and enhancers to further the organization's mission to promote equal rights and fair treatment for lesbian, gay, bisexual, transgender and intersex people. 

In September 2021, Wicked Sensual launched the simply Aqua Special Edition specifically as a way of supporting LGBTQ+ organizations year-round. Since then, the company has contributed nearly $18,000 to The Marsha P. Johnson Institute, The Trevor Project, Trans Lifeline, APLA, Trans Santa, Black and Pink, Immigration Equality and Tending the Garden. Now with Pride season on the horizon, it is calling on retailers and distributors to stock up on the entire simply collection, especially simply Aqua Special Edition. 

To help maximize sales, Wicked Sensual is offering promotional assets in the form of simply Aqua Special Edition packettes and giveaways for events. Further support can be found on the simply Aqua Special Edition reseller resource portal. The site features digital and printable one-sheets with hi-res art for merchandising assistance, suggested messaging to consumers (including the social media-friendly #loveissimplylove), as well as a curated list highlighting domestically and internationally recognized LGBTQ+ dates, i.e. days, weeks and months of observance that focus on LGBTQ+ history, awareness and celebration.

For more information, contact your preferred distributor, Wicked Sensual Care sales rep, or email [email protected], [email protected], [email protected] or [email protected].

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