SANTA ANA, Calif.—Westridge Laboratories, manufacturers of ID Lubricants brand, today announced the launch of ID Wellness Essentials, a new line of pleasure toys designed to enhance personal wellness and intimate satisfaction.
With 18 SKUs in total, the collection offers a variety of choices. Westridge Laboratories has expanded its product offerings to meet the growing demand for high-quality, body-safe and pleasure-enhancing toys.
"Our mission has always been to enhance the pleasure and satisfaction of our customers. With ID Wellness Essentials, we're taking that a step further by providing products that support sexual wellness and self-care," said Gregg Haskell, founder and president at Westridge Laboratories.
"After sifting through countless suppliers, we partnered with only a select few who share our vision for creating top-tier products at a price point that is affordable without sacrificing craftsmanship or innovation. With an average wholesale price of around $30, we’ve struck a balance between superior craftsmanship and affordability, making it easy for customers to indulge in the best without overspending,” he added.
Final quality testing and packaging for ID Wellness Essentials is performed at the company’s FDA-registered facility in Southern California, ensuring each product meets industry standards before reaching consumers.
Key features of the ID Wellness Essentials line include body-safe premium silicone; ergonomic shapes and adjustable settings designed to provide a customizable experience; windowed packaging; “whisper-quiet” technology; and each device is USB-C rechargeable, waterproof, and comes in a midnight blue color. A sample one-ounce tube of ID Glide personal lubricant is included with every purchase.
The ID Wellness Essentials line is available and ready to ship. As part of the launch, Westridge Laboratories will offer testers and exclusive promotions.
For more information about ID Wellness Essentials, contact Jia Jeng, Westridge Laboratories brand manager, at (714) 259-9400, ext. 206 or [email protected], or visit the Westridge Laboratories website.
