NAPA, Calif.—Vibratex, the company behind the Magic Wand brand of massagers, welcomes Sarah Tomchesson to its team in the role of Director of Marketing. Tomchesson will lead the company’s brand, wholesale and consumer marketing efforts.
An industry fixture with multi-faceted expertise, Tomchesson has served sectors ranging from retail to manufacturing. As a veteran of both the Babeland and Pleasure Chest chains, she managed stores, outreach and education programs, and business operations. Since 2019, she has operated Damiana Productions, a consultancy providing digital content and brand marketing strategy to clients that include Lovehoney, Fun Factory, b-Vibe, and more. Additionally, Sarah is a certified sex educator, podcaster, and LGBTQIA+ rights advocate. She currently serves as Vice Chair of SIECUS – Sex Ed for Social Change.
“As a larger-than-life brand, Magic Wand deserves to be guided by someone very special,” explains Vibratex CEO, Ken Herskovitz. “To say Sarah is well-suited for this role is a substantial understatement. We’re all thrilled for the opportunity to work with her.”
“I could not be more pleased to join the Vibratex team,” adds Tomchesson. “This opportunity to help shape the ongoing legacy of Magic Wand, one of the most iconic brands in the industry, is an absolute honor.”
In addition to overseeing Magic Wand marketing, Sarah will also manage the upcoming Vibratex brand update and related marketing. Retail customers should follow this space for additional information throughout 2024.
For more information about the Magic Wand, visit truemagicwand.com.
