NAPA, Calif.—Pleasure products manufacturer Vibratex, which is also the sole North American importer of the Magic Wand vibrator, has tapped Ken Herskovitz to lead its team as Chief Executive Officer. Already a well-known name in the adult industry, Herskovitz has been serving Vibratex as an independent consultant for more than a year, working with staff and customers on several initiatives.
A true family business, Vibratex has been operated by Shay Martin and her husband Dan for several years, and was created by the former’s parents nearly 40 years ago.
“Dan and I have spent the better part of our lives growing Vibratex. We’ve been lucky enough to build a wonderful team and earn the support of amazing customers,” Shay Martin explained. “Ken’s experience and thoughtfulness are a perfect fit, and we look forward to working with him as the company and our industry continue to evolve.”
Herskovitz brings more than 25 years’ business, marketing and management experience to Vibratex, the last 10 of which have been within the sexual wellness industry. A familiar face to much of the industry, he’s served as Director of Marketing at East Coast News and most recently contributed to Dr. Emily Morse’s successful Sex With Emily podcast and media platforms. As an independent consultant, he’s also worked behind the scenes for several other brands within the market.
“The last ten years have been quite the journey. I’m extremely grateful to have had so many amazing opportunities and for the many friends I’ve made,” Herskovitz stated. “Earning the trust and support of the Martins and the Vibratex team means the world to me, and I’m incredibly excited to begin this new chapter with them.”
As the company’s leading brand, Magic Wand remains its team’s primary focus. Herskovitz will be overseeing a range of efforts to help maintain and grow the Magic Wand’s status as one of the most recognizable and in-demand pleasure products on the market. The Martins, who remain actively involved, along with the entire Vibratex team, have expressed their commitment to their North American customers’ success in representing the famed brand.
“Having the chance to be part of such a legendary brand is a great honor,” Herskovitz said. “I can only hope to be a positive influence on something that’s already so incredibly influential.”
To learn more about Vibratex or Magic Wand, interested retailers may contact their distributor or [email protected].
