TORONTO—The new poppers inhaler cap brand that launched last month under the name Tush Tush announces that it is officially relaunching this week as Yush Yush, with existing pre-orders scheduled for shipment starting June 15.
The Canadian brand plans to make its public debut at Toronto Pride the weekend of June 24-26, setting up an exhibit/vendor booth at the event’s StreetFair marketplace, where the accessory will be available for sale on-site.
In its announcement, the company explains that it decided upon the new name because "the word 'yush,' which is a slang for the word 'yes,' embodies the brand’s vision to embrace sex positivity, inclusivity, and prioritizing sexual wellness."
“While poppers have been a euphoric mainstay for thrill-seeking gay men for more than 50 years, they have been steadily gaining popularity amongst a whole new generation of club kids, partygoers and influencers,” said Yush Yush founder/CEO Willie Tsang, citing a recent New York Times article spotlighting the party favor. “With the launch of our Yush Yush inhaler cap, we are so pleased and excited to introduce a quality product that enhances the user experience with alkyl nitrites by taking the heady rush to even greater heights.”
The patent-pending Yush Yush poppers inhaler cap ($14.99 USD) ships with two disposable diffuser wicks (10-piece diffuser refills are sold separately), is guaranteed leak-proof and spill-proof, retrofits current poppers bottles and easily twists open and closed with one hand.
To learn more about Yush Yush, visit YushYush.com.
