ROSTOCK, DE—Tech insurer hepster, working with sex toy producer Womanizer, has developed the first sex toy insurance in the world, and it's rolling the product out first in Germany. This means that customers purchasing a Womanizer now have the option to also buy comprehensive insurance on the toy for 20 euros per year.
The policy works like the now-widespread cell phone insurance. The sex toy insurance would come in handy for cases of damage, destruction and theft. For example, this includes improper handling and operating errors like the use of the wrong lubricant, which is protected against just like falls and breakage. Germany is acting as the test market. If success follows, then a global launch will be the second step.
“The idea for sex toy insurance came to us when one of our colleagues told us about the unfortunate end to her surfing vacation," explained hepster co-founder Hanna Bachmann. "On the last evening of her trip, she and her friends were celebrating with another group of girls in her hotel room. Once everybody had left, she realized someone had stolen her Womanizer. At first this made us all laugh, but after looking closer, we saw an obvious problem had been revealed. Even when the Womanizer is covered by the warranty against damages, a protection against unforeseen issues like theft is missing. The loss of an item can hurt a lot, especially with sex toys, which often sit in a mid to high price range. So, with that came the idea of the first insurance for sex toys in the world.”
“We often have customers write to us, whose Womanizers have met an unfortunate end through external, often bizarre, incidents—for example, chewed up by a dog," added Johanna Rief, Head of Communications at Womanizer. "All of these cases were not covered by the warranty. We had already been considering the integration of insurance-based protections. When hepster got in contact with us, we were enthusiastic about the idea and the chance to work together. That was the birth of our sex toy insurance.”
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