LOS ANGELES—Pleasure products manufacturer Svakom garnered attention last weekend at Pride Amsterdam 2024 with a giant version of its latest sex toy.
The larger-than-life model of Svakom’s new thrusting anal vibrator, Jordan—measuring 5 meters in height (nearly 16 1/2 feet) and plastered with the double entendre “Explore Uranus” across its side—appeared at the Canal Parade on Saturday, August 3.
Svakom partnered with EasyToys for the event.
“Supporting Pride has always been important for us, and when the opportunity came up to do it together with our partner EasyToys, we of course said yes," Svakom regional director for Europe, Hannes Hultman, said. "The theme of this year's Pride was ‘together,’ which fits us perfectly, as the word Svakom means ‘together’/’for everyone.’”
Featuring Jordan in particular not only showcased Svakom's newest product, but emphasized the brand’s ongoing work to break taboos and foster a more inclusive society, new Svakom global marketing and PR manager Weronika Szczesna said.
“This toy represents our dedication to promoting pleasure for all and encouraging exploration without judgment. Jordan was selected for its innovative design and the way it pushes the boundaries of traditional pleasure products, making it the perfect symbol for an event focused on inclusivity and acceptance,” Szczesna explained.
For more information, visit svakom.com/products/jordan.
