Svakom Appoints Joe Petracca Director for North, South America

LOS ANGELES—Pleausre products manufacturer Svakom has appointed Joe Petracca to the position of Director, The Americas.

“My role is to increase Svakom’s share of category voice via market penetration in Canada, U.S. and throughout all Latin American countries,” Petracca said. 

“I am looking forward to driving the brand’s already resonating consumer message to the next level with increased reach via new platforms.”

Petracca joins Svakom following years of success as the lead for multiple European brands. He has also pioneered mainstream marketing channels for a variety of sexual wellness categories including condoms, pregnancy test kits, lubricants and enhancers. 

“We are thrilled to have Joe Petracca join our Svakom team and look forward to how his entry into the U.S. and Latin American markets can make our sexual wellness products accessible to even more adults,” a company representative said. 

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