Sugar & Sas Adds Two Lovehoney Lines to Aussie Distro Pact

BATH, EnglandLovehoney Group announces that Australian adult toy wholesaler Sugar & Sas and secured exclusive distribution rights of the Womanizer and Romp brands in Australia, joining its continued distribution of the We-Vibe. 

Vicki Freind, Oceania account manager for the Lovehoney Group, commented: "We are thrilled to have appointed Sugar and Sas as our exclusive distributor for Womanizer products in Australia. Their passion for customer service and expertise in the industry makes them the perfect partner to help us grow this exciting brand." 

Jo Radnidge, general manager at Sugar & Sas, added: "We-Vibe continues to be a true success story in Australia so we are thrilled to incorporate Womanizer and Romp into the planning for the Australian market. There are exciting new developments coming and we look forward to working closely with The Lovehoney Group to include the Australian market in the success of these globally leading brands."  

In addition, Australasian Adult Product Distributors (AAPD) bolsters its agreement with Lovehoney Group as the now exclusive distributor of the popular Fifty Shades of Grey and Happy Rabbit brands in the region.   

“AAPD is excited to be the exclusive distributor for the Lovehoney Brands. We have a great relationship with Lovehoney Trade and look forward to the new partnership with WOW Tech,” AAPD CEO Linda Zerella said.

Lovehoney merged with WOW Tech in August 2021 to form The Lovehoney Group. The company's portfolio includes Womanizer, We-Vibe, Desire by Lovehoney, Arcwave, Orctan, Romp, Happy Rabbit, Fifty Shades of Grey and Lovehoney Lingerie.