NASHVILLE—STIMULATE, a B2B sexual wellness trade show has announced STIMULATE+, a two-city roadshow that will kick off in 2024.
The STIMULATE+Roadshow will take place in Austin, Texas Feb. 4 to 6 and in Chicago from Oct. 13 to 15, 2024.
STIMULATE B2B will return to Nashville for its second year Aug. 5 to 6, 2024.
The bi-annual STIMULATE+Roadshow will connect brands and businesses in the sexual health and wellness space through “expanded discussions around product knowledge, retail operational insight, and intimate wellness education, with a highly-concentrated approach to learning,” said Nicole Leinbach, founder of Retail Minded and STIMULATE.
“STIMULATE+Roadshow came to life as a result of demand from established and emerging brands who want to amplify connections with retailers through heightened learning experiences, robust product training, and a nurturing environment,” she explained.
Each two-and-a-half day event will focus on product discovery, vendor demonstrations, training sessions, and product-centric experiences. Vendor training sessions will “equip retail associates and management with fresh and insightful talking points to engage in more lucrative, meaningful conversations with consumers.”
Dr. Evan Goldstein of Future Method and Tiara Trudeau-Gullotta, sexologist and founder of Sultry Company, are among the lineup of experts scheduled for workshops during both dates of STIMULATE+ in Austin and Chicago. Dr. Goldstein will also return to STIMULATE Nashville to deliver a second keynote panel for the 2024 event.
Both shows will conclude with a retail-intense workshop presented by Leinbach, who is also a retail marketing college professor and author of Retail 101: The Guide to Managing and Marketing Your Retail Business.
Leinach stated, “The STIMULATE experience is thoughtfully rooted in connection and education, and STIMULATE+Roadshow is no exception. We look forward to elevating our concentrated approach to learning and relationship-building by partnering with award-winning brands such as Sportsheets, as well as our presenting sponsor, Nu Sensuelle.”
Patrick Lyons, CEO of Nu Sensuelle enthused, “Thanks to the diverse array of brands and tailored educational experiences at STIMULATE Nashville, we successfully found our footing in the mainstream retail space.
“Connectivity and intimacy are the core of our brand, and STIMULATE+Roadshow reinforces this beautifully. We are confident that Nicole and her team will orchestrate a series of remarkable shows that grant our brand invaluable exposure and foster mutually beneficial relationships with retail partners.”
Both STIMULATE+Roadshow events are open to retail buyers, store management, retail leaders and industry professionals who support retail environments. Salons, spas, wellness centers, sexual wellness boutiques and adult novelty stores are invited to attend.
Kelly Sofferman, commercial director of Sportsheets, said, “We are thrilled to join STIMULATE on the road next year and build upon the incredible momentum and relationships we forged in Nashville. For us, the STIMULATE experience means hands-on engagement and intimacy, and we can’t wait to provide our attendees with an immersive experience that showcases our latest innovations, which will be released throughout the new year.”
Vendors who are interested in participating in STIMULATE+Roadshow can email [email protected] for more information.
Retailers will be able to register for STIMULATE+Roadshow starting Nov. 1.
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