OTTAWA—Standard Innovation Corporation (SIC), a leading manufacturer of sexual health and wellness products, has commenced a legal proceeding in the Canadian Federal Court to enforce its patent and industrial design registration for We-Vibe, a vibrator designed to be worn by women while making love to a partner.
In a release, the company stated that the recent launch of similar products by LELO has prompted SIC to take steps to enforce its intellectual property rights.
According to Danny Osadca, chief executive officer of Standard Innovation, “The We-Vibe is a world-wide sensation and the number-one product in its category. The We-Vibe is protected by Canadian patents and we intend to enforce our valuable intellectual property rights, as required, based on the actions of our competitors.”
SIC is seeking relief and compensation in the Canadian Federal Court for infringement of its Canadian patents and Canadian industrial design registration. The claim names as defendants manufacturers LELOi AB, LELO Inc., LELO Shanghai Trading, Ltd., and distributors 1531011 Ontario Inc. (JDS Wholesales & Distributors), CANA International Distributing Inc. (Sexy Living), LandCo Import International Inc., and TBMBM Inc. (Pink Cherry).
The We-Vibe is also protected by utility and design patents in the United States, Europe, Mexico, Australia, Brazil, Japan and China.
Recently, SIC filed a lawsuit against LELO in U.S. District Court that seeks relief and compensation for patent infringement in the U.S., and is the Complainant in a pending investigation against LELO and others before the U.S. International Trade Commission.
Standard Innovation Corporation, a privately held company headquartered in Ottawa, Canada, manufactures high-quality, safe, eco-friendly intimate products. More than a million units have been sold of the We-Vibe couples vibrator.