CERRITOS, Calif.—Pleasure products maker Sportsheets has launched new collection Brat under its Sex & Mischief imprint, featuring a range of BDSM products designed for couples.
The new collection also marks the debut of updated packaging for Sex & Mischief, featuring a sleek and modern take on the existing packaging which retains the elegant black and white photography while adding new elements aimed at educating customers.
"We're very excited to release this refreshed packaging design with the Brat collection," said Kelly Sofferman, senior brand and marketing manager for Sportsheets. "We want our customers to have a fun and safe experience with our products, and the new packaging reflects our commitment to education."
The Brat collection features 10 products, including handcuffs and paddles as well as new sensory fingertips which the company touts as the first of their kind in the mass market. The collection is designed to appeal to both beginners and experienced users of BDSM products. The new items are easy to use and include clear instructions to ensure that couples can enjoy with ease.
"Our goal with the Brat collection was to create a stylish line of products that was fun, flirty and a little bit naughty," said product line manager Emily Silva. "We're confident that the collection, combined with the new packaging, will be a hit with those wanting to add a little spice to their play."
The Brat collection is available now for preorder. Preview the collection here, and for more information, visit www.sportsheets.com or email [email protected].
