HUNTINGTON BEACH, Calif.—Award-winning BDSM pleasure products manufacturer Sportsheets International will hold a private screening of the Fifty Shades of Grey movie at 5:30 p.m. Friday, Feb. 13.
The invitation-only screening, which is expected to draw a large crowd, will be at the Cinemark Huntington Beach Theater in the Bella Terra Mall for Sportsheets staff, local customers, and press.
The pre-screening will come before the worldwide release and the company is encouraging people to come equipped with their Sportsheets Grey Ties and Masquerade Masks.
"We love seeing how much the books have done for our business and our demographic of customers," said Julie Stewart, president of Sportsheets International. "We saw a huge surge in sales when the books came out. We're very excited about the consumer response to the movie release and how it will increase our business again. This January was the company's second-highest shipping month in history, so we can already feel the excitement."
In January, Sportsheets unveiled their latest collection Sexperiments which was designed in a gift box style packaging and targeted for the consumer who is new to bondage yet inspired and eager to try.
The company is stocked up on Sexperiments as well as its other award-winning brands and is predicting February 2015 will break all previous sales records.
The first 50 people to show up for the screening will also receive a Sportsheets Swag Bag.
The screening is invite-only. If you have not received an invite and would like to attend, contact Joanne Queenin at [email protected].