CERRITOS, Calif.—Pleasure products manufacturer Sportsheets has announced that Kelly Sofferman has been appointed as the company's new commercial director.
Sofferman previously held the role of head of marketing and product at the company.
Julie Stewart, CEO of Sportsheets, said, "Elevating Kelly to the role of commercial director is not just a promotion, but a testament to her commitment to our company's growth. Through Kelly’s efforts, she has breathed life into our marketing strategies, ignited the spark of innovation in product development, and displayed an exceptional ability to truly listen to our customers' voices."
Stewart continued, "This promotion marks not only her professional achievement but also the dedication she brings to every facet of our business. I’m very excited about Kelly’s continued journey of excellence, steering us towards greater success with focus and a profound connection to our valued customers."
With her new responsibilities, Sofferman will lead the commercial department, aligning sales efforts with the company's strategic vision and customer-centric approach.
Sylvia Lopez, a veteran sales representative with Sportsheets for 14 years, enthused, "As someone who has witnessed Sportsheets' evolution firsthand, I am thrilled about this new direction for the company and the future of the commercial department. Kelly Sofferman's promotion signifies a fresh chapter of growth and innovation that will undoubtedly benefit our customers and end users."
Offered Sofferman, "It's an honor to take on the role of commercial director and continue my journey with Sportsheets. I am eager to lead our talented team in furthering our commitment to excellence, reimagining pleasure for all, and driving the growth of our company in exciting new directions."
For more information about Sportsheets, visit sportsheets.com.
To contact Sofferman directly, email [email protected] or call (415) 654 - 8373.
