APACHE JUNCTION, Ariz. - New company "Sock" It To Me is readying to debut its product of the same name.
Packaged in a pillow box with the company's logo of red lips on one side and the catch phrase "not just for your feet anymore" on the other, the packet includes one standard gym sock with red "lipstick" embossed along the cuff.
The company is marketing the item to women "tired of finding your man's socks standing on their own," and guys "tired of [their] socks pulling double duty."
And by having a dedicated sock for the dirty deed, users are able to "go green, without going blue," the company promises.
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