Pictured, from left: WOW Tech CEO Johannes von Plettenberg, CDH Investments Managing Director Thomas Lanyi
BERLIN/OTTAWA/HONG KONG—In a move meant to leverage its strong reputation with consumes as well as accelerate expansion globally, WOW Tech management and shareholders have brought in Singapore-based global private equity group CDH Investments as a financial partner.
CDH Investments acquires a significant stake in WOW Tech, known for the brands We-Vibe, Womanizer, Attivia, pjur and Novoluto.
“We are extremely excited about this partnership,” said Thomas Lanyi, managing director of CDH Investments. “We identified the tremendous potential of the industry and had been actively searching for a high-quality, professionally managed company to commit our capital and expertise. During the course of last year’s discussions, we developed strong confidence in the management, products and business model of the WOW Tech organization. The company is the industry’s leading innovator with strong technological know-how, a genuine care for consumers’ needs, and a relentless commitment to delivering premium quality products that consumers love. CDH will strongly support the continuation of the current business platform and add significant resources to empower the management team around CEO Johannes von Plettenberg to accelerate the global expansion of the company, organically and through acquisitions.”
CDH believes strongly in the long-term prospects of the global sexual wellness industry and intends to invest significant resources into WOW Tech’s innovation and marketing activities to further grow the business.
“In recent years, WOW Tech has worked intensively to build strong relationships and become a reliable and trustworthy partner for retailers worldwide. With CDH, we found an investor that is committed to continuing that path of striving for excellence in our products and services with us. We are very excited and are looking forward to WOW Tech’s ongoing development” said Johannes von Plettenberg, CEO of WOW Tech Group.
The management of WOW Tech and the currently invested German group of investors, advised by RIGETO Unternehmerkapital, remain shareholders in WOW Tech and continue to hold strategic and operative functions.
For more, visit WOWTech.com.
