HUNTINGTON BEACH, Calif.—Sportsheets International and Sara's Secret/Condoms To Go have joined together to launch a three-month multimedia marketing campaign for the brand Sex In The Shower.
The unprecedented campaign combines television advertising, website promotions, street level signage and in-store displays designed to titillate viewers, educate consumers and drive sales. The crux of the campaign is a 30-second ad that will air on Bravo, Vh1, Oxygen and TruTv in the Dallas metro area on Time Warner Cable.
"To my knowledge, this is the first time a manufacturer and retailer have partnered to produce a commercial for mainstream television," said Gary Krupkin Sr., vice president of Sara's Secret/Condoms To Go.
The television ad campaign coincides with the release of six new Sex In The Shower items that include a specially designed silicone lube, voyeuristic tile mirrors and Vibrating Massage Soap.
"Sara's Secret/Condoms To Go have been paradigm pioneers of our industry when it comes to television," said Todd Carter, Sportsheets director of marketing. "And that coincides nicely with our innovative new brand. I am proud to have Sex In The Shower tm be a part of their vision."
The Sex In The Shower commercial can be viewed online at SarasSecret.com and SexInTheShower.net.
