CHATSWORTH, Calif.—Trade attendees at the annual AVN Novelty Expo will once again have the chance to mingle with leading experts in the industry as well as learn a thing or two, thanks to the always popular educational seminars.
For the 2020 ANE, presented by Satisfyer, seminars will cater to the needs of retailers and manufacturers, as experts from all aspects of the pleasure products industry will come together to share ideas and explore solutions to the challenges everyone faces today.
ANE runs Wednesday, Jan. 22, through Friday, Jan. 24, and seminars are open to all registered trade attendees of the AVN Show. All seminars take place in Festival Room C in Paradise Tower at Hard Rock Hotel and Casino Las Vegas.
To register for the AVN Novelty Expo, visit NoveltyExpo.com. Buyers are eligible for free trade badges to ANE. To book a room for the show, visit here.
WEDNESDAY, JANUARY 22
10 a.m.
Integrating the Medical Community into Your Marketing Strategies
More and more, the pleasure products industry is focusing just as much on sexual and physical health as pleasure. Panelists will discuss how to get doctors and other professionals to refer their patients to your store and the benefits of that. Stores can team with everyone from pelvic floor specialists and urologists to pharmacists, practitioners of alternative medicine and others to benefit their customers’ lives.
11 a.m.
Influencers: How to Find Them, How to Connect With Them and How to Work With Them
One of the biggest mistakes manufacturers and retailers alike make is not utilizing every resource at their disposal for social media reach. This seminar will cover how to find the people who will best help connect your business with fans, and vice versa.
THURSDAY, JANUARY 23
10 a.m.
Legal Issues Facing the Industry
This seminar will cover a general overview of laws and legal issues affecting adult industry right now? Topics will include:
• FOSTA/SESTA
• AV Status and discussions in the UK and Australia
• Data collection and use - GDPR/privacy policies, etc.
• Sex doll restrictions in UK; bill pending in U.S. House
• Intellectual property
11 a.m.
Cultivating Inclusive Retail Spaces
Some adult retailers have been examining the science of creating inclusive retail spaces through education workshop programming. Inclusivity is totally a buzzword for creating safe spaces for POC and LGBTQI+ shoppers. But the term is really relevant to everyone who walks through the doors. In this seminar, panelists will discuss inviting participation rather than ostracizing misinformation during workshops and sales interactions.
FRIDAY, JANUARY 24
10 a.m.
Smart Ways to Create New Consumer Shopping Experiences in 2020
Customers are becoming more savvy with their purchases and there are more options for shoppers than ever before. So how can you boost customer engagement and create new consumer shopping experiences that can result in increased sales and customer loyalty? This panel is a talented team of manufacturers’ marketing experts who will share smart, creative ways to jumpstart your 2020.
11 a.m.
Sex Toys and Sex Tech: The History and Evolution of the Pleasure Product Industry
Over the past decade we’ve seen a boom in the sex toy industry, with women leading the way as innovators, entrepreneurs, and consumers. This session brings together a panel of experts to discuss the evolution of the pleasure product industry, from the 1970s to today, in an effort to understand how the industry’s recent past informs current manufacturing, marketing, and retailing trends—from the sexy side of the Internet of Things to the rise of gender-neutral toys.
