BIELEFELD, Germany—German-based manufacturer EIS GmbH, parent company to Satisfyer, announced it has acquired worldwide trademark rights for the Penthouse brand.
The agreement is effective starting Jan. 1, 2020.
Under the deal, EIS not only secures the permanent product usage right for the Penthouse brand, but is also main supplier of all Penthouse Stores, which are currently being opened worldwide.
“The Penthouse brand has a worldwide excellent reputation, so that we are able to offer the best possible service in combination with our two strong brands EIS and Satisfyer we see great opportunities for development to create an even more excellent experience of our products,” said André Bierbass, chief operating officer of EIS GmbH.
In anticipation of the deal, EIS plans to expand its product range.
Beginning in 2020, the manufacturer will debut a large lingerie, drugstore and toyline launch.
“The takeover of the trademark rights is a further step for us on the way to international sales activities, and thus acquire new customers with our excellent range of products,” Bierbass said.
Founded in 2006 in Bielefeld, Germany, EIS is a pioneer in the field of removal of taboos within the shortest possible time to the leading German-language online shop for intimate lifestyle products. As of 2018, EIS has expanded worldwide.
For more, visit Satisfyer.com.
