LOS ANGELES—For the first time ever, Hearst Publishing partnered with a pleasure products manufacturer for a promotion in one of their magazines.
Elle Magazine recently allowed subscribers to opt-in for a special promotion—more than 35,000 subscribers agreed to do so—where they received the April issue of the magazine featuring Taylor Swift on the cover boxed together with a full-size Satisfyer Pro Traveler. The pink box was printed with the phrase “The Next Sexual Revolution.”
“This unique experience is a novel concept for the receivers of the
subscription box and for the givers, Elle and Satisfyer,” a Satisfyer company rep said. “The first feedback
confirmed that this operation was incredibly successful.”
For more, visit Satisfyer.com.
