NEW YORK—The German group around EIS/Satisfyer/Triple A has purchased the entire product portfolio, patents, designs and brands as well as the inventory of Fun Factory as part of an asset deal effective on October 1st, 2024, and has already placed a reorder of goods at a sales price of 15,000,000 Euros.
"With purchases, inventory build-up, production expansion, advance orders, our group is investing a high double-digit million amount in the Fun Factory brand. This guarantees seamless and improved availability with goods produced exclusively in Germany," says Managing Director Sven Pelka, adding, "we have been able to significantly expand our patent portfolio with this acquisition and will soon be expanding the Fun Factory brand with many new, innovative products." Sales will be managed by Fun Factory Germany GmbH from October 1st and the price structure will remain unchanged.
Since its founding in 1996, Fun Factory GmbH has introduced numerous innovations—from the first rechargeable toy and the Click'n'Charge magnetic charging cable to colorful, friendly designs.
The German group EIS/Satisfyer/Triple A currently delivers its products to over 80 countries, serves over 1,000 major customer accounts, is represented in over 100,000 shops and drugstore chains.
"With this sale, I am saying goodbye to the industry and am pleased to know that the brand will be part of the successful environment of the Triple A Group in the future," says Dirk Bauer, founder and CEO of Fun Factory GmbH. "I am convinced that Triple A is the right choice for this deal and that the brand is an important building block for the premium segment."
Established in 2016, Satisfyer proclaims that sexual health is for everyone, regardless of their sexual preference, socio-economic background, age, gender or skill level. Available in more than 100 countries, with over 200 products and over 470 design awards, Satisfyer offers a comprehensive assortment of high-quality devices.
For more information, visit satisfyer.com.
