MUMBAI, India—Sangya Project, a leader in India’s sex-tech industry, has announced a major milestone in its journey to creating affordable pleasure for Indians—the launch of the first-ever intimate vibrator, entirely manufactured in India.
Dubbed the "Sangya 1," this launch marks a major achievement for India as it embarks on a journey to nurturing innovation and the rise of locally produced technology.
Sangya 1 was born out of extensive research and development, with the goal of leveraging higher quality control and affordability for the masses. The brand opted for a sleek, discreet design that avoids resembling any anatomical features while also retaining Sangya’s signature matte black silicone. Through minimalist design and discreet branding and packaging, Sangya has been able to prioritize consumer safety and privacy.
Since its conception in 2020, Sangya has grown from a digital platform that created and curated content to support the sexual wellness, development, and autonomy of adults to a brand that embraced the role of India’s first manufacturer of sex tech.
“Though the Indian market has immense potential for pleasure products, there has been no manufacturing facility for sex-tech in the country. India has been importing pleasure products because of which the retail cost increases,” said co-founder and CEO of Sangya, Shweta Sangtani. “By manufacturing locally, we can cut costs, and maintain control over quality and supply.”
Raj Armani, COO and co-founder of Besharam added, "The idea of 'making in India' was a passion project for us from the get-go. Not only does it bring the trophy back home, but also brings India into the race with other world-class manufacturers and suppliers, who can follow the lead of giants like Apple, Samsung, Sony, and others to manufacture in India what they will sell in India. With a population of 1.3 billion, we have the most chance of success anywhere in the world, to grow and cater to this population, 98 percent of which have never used a vibrator before."
With consumer needs for awareness and community at its forefront, Sangya Project continues to provide audiences with community-driven educational material around sexual wellness. In September 2022, India’s online adult store, IMBesharam, invested in Sangya Project to enable the brand’s vision to develop sex tech in India by 2023.
“Sangya 1 is proof of India’s vibrant manufacturing and retail sectors. As the nation’s first locally-manufactured massager, we offer consumers a one-year warranty with repairs included. Sangya Project is the only brand to offer such capabilities to its consumers,” added Sangtani.
Sangya 1 is now available for purchase on the brand’s official website, sangyaproject.com.
For more information, email [email protected].
