LAS VEGAS—Two leading manufacturers in the pleasure products sector have inked a joint sales and marketing agreement that will help propel both companies far beyond what could have been achieved individually.
Luxury bondage manufacturer Rouge Garments and toy manufacturer Synergy Erotic entered into a multi-tiered agreement that focuses on:
• Adding business development personnel to represent both companies simultaneously
• Combined sales and marketing strategies
• Accessing previously untapped markets
• Increasing brand recognition and revenue
• Increasing the exposure and recognition of both companies at the distributor and retail level
• Joint trade-show participation
• Co-op marketing
“I am unaware of any adult industry companies entering into an agreement quite like this; Rouge Garments brings an entirely different sales and marketing perspective, as well as customer base, to this partnership than does Synergy Erotic, giving both Rouge and Synergy Erotic wonderful opportunities to explore sales techniques, customer bases, and marketing strategies previously unknown to each company individually,” Synergy Erotic CEO Bob Wolf said. “It is my belief our two very diverse companies will complement one another in virtually every way.”
Rouge Garments CEO, Farah Shaikh, echoed Wolf’s sentiment.
“We entered the U.S. market only a short time ago and realized early on we could benefit from some type of partnership with a U.S.-based company that had Rouge’s best interest in mind, and in Synergy Erotic we have found just such a partner,” Shaikh said.
Rouge Garments manufactures handmade (in the U.K.) fetish products in a variety of styles, colors and materials. Synergy Erotic manufactures adult toys of superior quality at aggressive price points in attractive packaging.
For wholesale and product information for Rouge Garments, contact Farah Shaikh at +44 (0)1707 339232 or [email protected]. For Synergy Erotic, contact Bob Wolf at (800) 366-3283 or [email protected].
