LOS ANGELES—Rock Candy Toys and sister brand Bedroom Products have launched The Sex Must Go On campaigns, offering low-cost sex toy kits and self-care resources for consumers seeking a sense of connection and fulfillment during the COVID-19 crisis.
To support the campaign, Rock Candy’s Self-Isolation Self-Care blog series offers a multitude of sex-positive mind and body tips ranging from orgasmic energy techniques to cultivating joy, mentally and sexually.
Tracy Leone, Bedroom Products Director of Sales stated, “offering pre-selected, low-cost kits will hopefully help remove extra guesswork during the product selection process for consumers who are new to sex toys but don’t know where to start.
“With more people staying at home, either together or alone, now is the perfect time to explore new ways to feel good, relax, and find pleasure in the midst of a pandemic,” Leone added. “Additionally, offering free condoms to 18-and-older consumers may help prevent unwanted pregnancies for the inevitable COVID-19 baby boom, arriving next December!”
Items for the Bedroom Products kits were selected based on target demographic appeal, while extending an affordable price point for those who may be financially impacted by the pandemic. Each kit has a retail value of $48 and are selling for $35 each.
Rock Candy chose the specific products to offer an economical variety geared towards consumers of all sex toy experience levels. Both are individually valued at an MSRP of $50 and are being sold for $35 each.
For Bedroom Products, both individual sex toy kits are now live on the website: the Self-Isolation Masturbation Kit geared for solo pleasure, and the Partner Pleasure Quarantine Kit curated for couples.
Items in Rock Candy’s solo Self-Isolation Masturbation Kit include one Gummy Ball wireless finger vibrator, Fun Size Lala Pop mini wand, and a Mega Mini single-speed bullet vibrator. The Partner Pleasure Quarantine Kit contains one Gummy Bear vibrator, a three-pack of super-stretch Gummy Rings, a Taffy Puller pleasure stroker, and three complimentary packs of Poppin’ Rock Candy oral sex crystals.
“We are all doing our best we can, with the resources we have to cope and find pleasure during this unpredictable pandemic,” stated Casey Murphy, marketing director for Rock Candy Toys and Bedroom Products. “As a sexual wellness company, we feel an obligation to help consumers focus on pleasure and love, and we are being called to step up right now, to help lead our community towards feeling good.”
Murphy continued, “in a situation like this, it is important to identify the ideal state of mind we want to achieve—perhaps the feeling of safety, calm, or resilience. Pleasure, whether solo or partnered, gets us out of our minds, into our bodies, and provides refuge when we are in the moment. Sex and pleasure should be a priority—that intimate connection is an avenue of nourishment that everyone deserves to experience right now.”
The Partner Pleasure Quarantine Kit includes one STROKE masturbation sleeve, a two-pack of CLIMAX clitoral arousal gel, and a two-pack of VIBE mini bullets. The Self-Isolation Masturbation Kit contains one STROKE masturbation sleeve, a five-pack of LAST ejaculation delay spray bottles, and two six ounce bottles of SMOOTH water-based lubricant.
Kits will also come with three complimentary packets of CLEAN pH-balanced antibacterial wipes for a quick cleanup in a pinch, inside or outside of the bedroom.
“With the majority of Americans staying home right now, people will naturally be more sexually active. We are dedicated to providing creative opportunities that offer genuine value to our customers.
“Any online visibility that we acquire in this process will hopefully create a demand for Rock Candy in retail stores, and therefore benefit adult novelty businesses in the long run. We are open to any additional ways in which we can support consumers, our distributors, and retailers during this time,” Leone continued.
In addition to the low-cost sex toy kits, the companies are also shipping free Lockdown Latex condoms to customers over the age of 18. To receive a free four-pack of condoms, a valid email address is required on the Lockdown Latex page, which will generate an instant promo code for checkout, discounting condoms and shipping to $0.
“The general U.S. population is facing an increasing amount of stress every day, every time they turn on the news,” Murphy said. “People are concerned about their basic needs being met with the potential shortages of food, toilet paper and other daily essentials; safe sex products should not be on that list. We hope that the Lockdown Latex free condom promotion provides a little uplifting and assistance to whomever may need it.”
All orders are shipping from a single-employee operated facility, maintaining daily cleaning protocols, and will be processed as quickly as one to three business days Monday through Friday.
Complimentary Lockdown Latex condoms are available to U.S. residents only, one four-pack per customer, while supplies last.
Recipients are encouraged to share photos on Instagram and Twitter with the hashtag #LockdownLatex. For the most up-to-date information, follow Bedroom Products on Facebook, Instagram, Pinterest, and Twitter. For the most up-to-date information, follow Rock Candy on Facebook, Instagram, and Twitter.
