LONDON—Adult novelty and lifestyle wholesaler Playharda has signed Dani Daniels to an exclusive partnership agreement allowing the company to be the sole U.K. distributor for all her branded adult merchandise.
"Playharda is thrilled to collaborate with Dani Daniels, a game-changing name in adult entertainment,” said Dave Powley, CEO of Playharda Wholesale. “When it comes to curating the best experiences for our retailers, size matters—and this partnership is big.”
The deal covers everything from signature lingerie and clothing lines to top-tier adult toys and related products.
"Playharda's reputation for quality and customer satisfaction is as well-known in the industry as my ... uh, performances," Daniels said. "It's only fitting that my exclusive merchandise finds a home with a leader in the field. Playharda knows how to treat their products, their partners, and most importantly, their customers. Additionally, they will be distributing the Naughty Boy clothing line, a collaborative creation between my best friend Cherie DeVille and myself, further solidifying their position as a leader in the field."
The exclusive Dani Daniels merchandise is expected to debut later this month and will be available online through Playharda's wholesale website.
“Get ready, U.K. Your nights are about to get a whole lot more exciting!” Powley added.
For more information, visit www.PlayHarda.uk or e-mail [email protected].
