LOS ANGELES—Pjur’s campaign “More Love” is about to get even more exposure in U.S. brick-and-mortar stores. More than 50 banners have been placed around the country to achieve maximum exposure. The Luxembourg-based company said it's part of a campaign to promote love and diversity, using the colors of the rainbow to symbolize diversity with regards to a fulfilled sex life.
After decorating Museum of Sex’s window display in New York, the pjur rainbow banners are starting to pop up across the country.
"The campaign puts love in the spotlight," said a company rep. "Everyone deserves love. Everyone should have the freedom to create the love life they want. Love should be freely definable, regardless of age, gender, sexual orientation, relationship status, preferences or abilities."
The campaign also marks the launch of pjur Original rainbow edition, a special limited-edition product that features a rainbow on the label symbolising love, acceptance and tolerance.
Following on from #normalizelube, the #loveislove campaign is pjur's second initiative designed to help people feel more confident about their sexuality. The campaign will run over the summer months and aims to empower people to celebrate life and love in all their diversity regardless of age, gender, sexual orientation, preferences, appearance or abilities. pjur aims to highlight its commitment to diversity, acceptance and tolerance with its pjur Original Rainbow edition.
For more information on the campaign, visit pjur.com/loveislove.
