LUXEMBOURG—For 25 years, European-based lubricant manufacturer pjur has created products that, according to the company, have provided "more feeling, more sensations, more adventure and more wellbeing for its customers and has thus become part of their love lives." But the company also wanted to know more about their consumer base. Who are the pjur customers? How long have they known about pjur? What do they value about pjur? So from March to Sept. 2020, pjur asked its customers about their relationship with pjur. They received nearly 2,000 responses from customers from more than 30 countries, which were evaluated for the final "pjur & You" report.
The company has provided the first six questions and answers from that report.
1) Relationship with pjur: customers are very satisfied and loyal
25 years is a long time: A narrow majority of respondents (49%) state that they have had a relationship with pjur for a long time. 6% of those were even pjur fans from day one in 1995. Another third (39%) has known pjur for some time, while 12% are only "newly in love" with pjur. Almost two-thirds (64%) judge their relationship with pjur as "very good"; and one third (32%) as "good."
2) Customers associate pjur with intimate moments
Asked about their connection to pjur, customers say they associate the brand with "intimate moments." As to what advantages they find with the brand, they state: "pleasant feeling during sex" (21%); "high product quality" (18%); and "long-lasting effect without getting sticky" (19%).
3) First contact online or in erotic store
One third of respondents said they first came in contact with pjur during an online search (37%) or in an erotic shop (31%). Ranked third: Personal recommendations from friends (16%). In addition, for many, the first contact with pjur took place, among others, at the gynecologist, in the pharmacy, on social media or at a health fair.
4) Age was not a factor in choosing a lubricant: Majority is between 25–44 years old
Personal lubricant can clearly be used at any age, with the majority (57%) of users being between 25 and 44 years old. Just under a third (29%) are between 45 and 64 years old.
5) Relationship status: Most are in a relationship
As far as relationship status is concerned, most of the respondents are already taken: Either in a partnership (31%) or married (26%). The survey found that only a few singles (9%) and those freshly in love (8%) have discovered the advantages of personal lubricants for themselves.
6) Love is love
Love comes in all colors and shapes, and so do the participants in the survey. Although the vast majority identify themselves as heterosexuals (68%), 15% self-identify as homosexuals. One in ten (11%) identify as bisexual, and 6% of the surveyed fans either don't have a gender preferance, or they did not identify with any of the proposed categories.
Those interested may find out more about pjur and its survey at pjurlove.com.
