HANOVER, Germany—At the recent 2024 eroFame adult industry trade convention, held in Hanover, Germany, personal lubricant brand pjur and Swiss wholesaler P.ART GmbH finalized negotiations and a distribution agreement. Local wholesaler P.ART will distribute Luxembourg-based pjur premium lubricants in Switzerland and Liechtenstein.
The new partnership marks an important milestone for pjur in the Swiss market and will allow local retailers to access pjur products. In addition to carrying pjur products, P.ART will also distribute pjur marketing materials and host regular training events. The pjur MED range of products is not affected by the new partnership, and the Swiss healthcare sector can continue to access these products via the current specialist wholesalers.
For more information on pjur personal lubricants, visit the website.
