LUXEMBOURG—For the sixth consecutive year, pjur group’s sales team supported Calvista’s ADULTEX, Adult Trade Exhibition, in Australia. Calvista, Australia’s largest adult distributor had, together with a selection of international manufacturers, invited 160 chosen retailers for an exclusive three-day trade show in the famous wine country Hunter Valley.
pjur group introduced its new pjur med series to the Australian trade during this year’s show. Five new lubricants and three stimulation products, all with selected natural ingredients and formulations for hypersensitive skin were well received. The modern lifestyle products come at the perfect moment to fulfill health-conscious customers’ demand for intimate products that provide safety and pleasure at the same time.
pjur group had conducted a consumer survey and could confirm the product’s design beforehand, thus providing a certain measure of guarantee to retailers as to the success of the sales of these new products.
“We came back from the trade show with a very good feeling. The extensive and intensive product development of our pjur med series confirms itself in the positive feedback we had from the trade, company officials said in a press release. “With the pjur med series we again introduced compelling products of medical quality to the market. Not just us but also our distributor is convinced that the innovative combination of modern lifestyle, naturalness and safety will bring new impulses to our trade partners and their sales.”
In addition to the pjur med products, pjur group introduced with its Deco Set – an elaborate presentation concept. The decoration set contains of different displays and decoration items and is provided to the retailers free of charge. Efficient and handy, this is eye-catching and decorative POS material.
Another highlight was the limited edition pump bottles which will be available on the occasion of the company’s 15th anniversary. For a short time only, the best-selling pjur Original and pjur Woman 100 ml products will be available in a handy pump bottle, allowing a single-handed application and easy dosage.
pjur group also showcased the products and displays as a main sponsor of the SEXPO, Sexuality and Adult Lifestyle Exhibition, held in several major cities of Australia, New Zealand and South Africa.
“We see in the SEXPO fairs a professional, well elaborated platform to meet personally our international B2B customers. We have faith in the concept, because besides many innovative promotions it also affords an attractive profile to the fair visitor. The fair has profiled on some locations and the big rush here in Brisbane confirms the concept,” said Alexander Giebel, CEO and founder of the pjur group Luxembourg.
For more information, visit pjur.com.
For a gallery of pjur at the SEXPO show in Brisbane, visit AVN.com/galleries.
