LOS ANGELES—Pjur has unveiled its second window display for New York's Museum of Sex located in Manhattan. It’s part of a campaign to promote love and diversity, using the colors of the rainbow to symbolize diversity with regards to a fulfilled sex life.
#MoreLove
The campaign puts the spotlight "firmly on love," according to pjur.
“Being able to showcase pjur during pride month is a great opportunity," says Kit Richardson, lead product manager, Museum of Sex. "It’s the right moment to tell the world, that pjur is for anyone—regardless of age, gender or preferences. Lube can be a benefit for anyone and pjur wants to encourage everyone to confidently life their sex lives. The limited rainbow edition will also be available at Museum of Sex shop."
pjur Original Rainbow Edition
The campaign marks the launch of pjur Original Rainbow Edition, a special limited-edition product that features a rainbow on the label symbolizing love, acceptance and tolerance.
“We couldn’t have wished for a better launch timing than during Pride month," says Alexander Giebel, CEO and founder of pjur group. "It’s our mission to reach as many people as possible with our message 'more love', because everyone deserves love."
The pjur window will be on display at the Museum of Sex at 233 5th Ave in New York City throughout June.
