WASSERBILLIG, Luxembourg — pjur, which has a 27-year track record in the industry, announced it has fully launched its new visual look and brand communication in September after two years of work reinforcing their core values. The company said its aim is "achieving an even stronger position within the market in the future."
The results went live on the pjur channels this month.
Pjur indicated it was "time for a more modern look and new style of communication." The company is seeking greater differentiation from the competition, according to Alexander Giebel, CEO & founder of the pjur group.
“We’ve seen huge developments at pjur, but the market is changing, so it was time for us to redefine ourselves again and visually adapt the brand and its communication style to the needs of the future," Geibel said. "This will strengthen our position and ensure we stand out from the competition.”
This means a new logo and a new claim for the brand. The new pjur logo still includes the familiar yellow dot, but it has been visually adapted, giving it a more "modern and succinct feel."
"It's high level of brand recognition and charisma will also be symbolic of the pjur brand going forward," the company said.
The new claim is “Feel the Real.”
The company said "it is not just a new claim, it also stands for the new values that the brand will embody in the future."
Pjur said their brand "stands for self-determination and self-realization, and is the trusted partner of people looking for more freedom and intimacy or help with intimacy problems."
Check out the brand’s new look at pjur.com.
