WASSERBILLIG, Luxembourg—Once again, pjur and Sampson Store, their Asian partner, presented the pjur products at the Asia Adult Expo in Macao.
With big key visuals and a great stand at a perfect spot, the team, helmed by Evan Sho, had no problem to arouse the visitors’ interest, most of whom had already been familiar with pjur’s Superhero due to numerous marketing campaigns in 2011 (advertisement on the sides of city buses in Hong Kong, TV and print ads).
Consequently, pjur Superhero was also one of the top-sellers at the stand. The interest of the trade fair visitors also extended to the pjur Superhero commercial that was awarded the bronze lion and could be watched on big screens around the pjur stand. In addition, another pjur Superhero spot—shot in Asia and well known in the Asian markets due to a TV campaign—and a product trailer for the regular pjur range were shown. After watching the trailers, the visitors had the interesting opportunity to take a first-hand look at the products at the fair stand.
When Evan Sho, the CEO of Sampson Store, was asked to sum the Asian Adult Expo up, he said, “AAE 2011 was a great success for us. The visitors reacted very positively to our products. The pjur Superhero spray is turning into a top-seller all over Asia. The trade fair helped us to create even greater awareness for the pjur brand in Asia.”
Alexander Giebel, CEO of pjur group, was in Macao in person to support his Asian partners during the event.
The AAE has already taken place for the fourth time, and with every installment, it gains more importance, which can also be deduced from the fact that the visitor numbers are constantly rising. This year, the organisers welcomed 35,000 interested visitors from about 40 countries—an increase of 15 percent over last year’s event. As always, the convention center The Venetian was a perfect stage for the 100 exhibitors.
For more information, visit pjur.com.
