TORONTO—PinkCherry has relaunched its website on a cloud-based e-commerce platform, Shopify.
“Switching to the reportedly fastest growing e-commerce platform is one of a few strategic investments that the business carried out in 2018 to support its expansion. We have created a strategic marketing leadership role, and transitioned to a best-in-class email marketing tool earlier this year,” said Daniel Freedman, PinkCherry CEO. “Same as PinkCherry, Shopify is a young, dynamic, and entrepreneurial company, and this creates a great cultural match. The platform is giving our designers and web developers more say in changing the website and continuously improving PinkCherry customers’ experience. What we are aiming for is a mobile-first design that is also modern and intuitive. Our website is now rocking a whole new look, and sex toys have never looked so delightful!”
The secure and flexible e-commerce engine adds functionality and simplifies frontend processes while maintaining robust integration with the backend system. This, in its essence, creates a seamless experience for online shoppers: advantages such as loyalty points, wish lists and discount codes are easily enabled and maintained. Another feature that makes online shopping experience even better is a custom shipping module that allows PinkCherry customers to choose among several shipping options and determine how soon they want to receive their orders. Website stability is also improved with the platform being “cloud” based.
“We aren’t going to rest on our laurels just yet,” said Lana Grypych, PinkCherry director of marketing. “In the immediate future, PinkCherry.com will be introducing a new blog with informative, engaging articles on a variety of sex toy related topics. The blog is to become a comprehensive source of awareness and education on the role of pleasure products for sex positivity, sexual happiness, and inclusiveness.”
PinkCherry is a leading e-commerce retail and wholesale distributor of adult novelty products and lingerie with headquarters in Canada and distribution centers in Las Vegas and Oakville.
For more, visit PinkCherry.com.
