HATTIESBURG, Miss.—Adult boutique Pepper’s Parties Too, located in Hattiesburg, Miss., hosted a private early screening of Fifty Shades Darker for loyal customers this week.
Owner Kathi Pepper coordinated with Southern Theaters and The Grand 18 Theatre to have the movie shown to their customers before the movie was released to the public.
“In order to reserve an entire auditorium we had to fill their largest room of 102 seats,” Pepper told AVN. “With only a few posts on social media to our customers, we were able to do this in only a couple weeks. Then we worked with the theater to get more rooms as our waiting list started to grow. By the time it was all said and done, we sold out three auditoriums with 237 seats!
“Our customers had a blast as they are die hard Fifty Shades fans!” she added. “They dressed up and even wore their masquerade masks, which was a cool way for us to increase sales prior to the movie!”
Following the screening, Pepper’s Parties Too—which is walking distance from the Grand Theatre—hosted an After Party. At the event, the retailer gave away leather paddle keychains, courtesy of Sportsheets, and offered special discounts on Sportsheets products, including the manufacturer’s Sex & Mischief collection. The event also features items from Lbovehoney’s Fifty Shades of Grey, Weekender and Darker lines.
“ We had drawings for over $800 in merchandise, including a We 4 Plus so our customers had multiple opportunities to win prizes,” Pepper said. “We also served coffee and snacks.”
Customers raved about the experience.
“The movie was awesome, the after party was awesome and Kathi Pepper is the best!” Stacey Abercrombie said. “It was such a great time.”
“Enjoyed the after party!” Lorie Smith said. “Kathi Pepper gave away lots of prizes, and guess who won the grand prize?! That's right! I did! What a fun night!”
“Thank You Kathi Pepper. It was awesome,” added Brennen Wheat. “Much better than the first and we got to all see it before anyone else!!!”
For more, visit PeppersPartiesToo.com.
