VISTA, Calif.—Yep, you read that right. Christian Audigier. Condoms. In the same sentence.
The French fashion designer known for the Von Dutch and Ed Hardy brands has entered the world of adult with a line of rubbers. And Paradise Marketing has been named the exclusive marketing agent for the industry’s first line of luxury brand condoms.
The condoms, like many of Audigier’s clothes, are designed with a baggy fit in mind, as opposed to the tighter fit many men seem to complain about.
This marks the high-end designer’s debut into the realm of sexual lifestyle products while continuing its tradition of catering to the upscale, style-conscious consumer. Christian Audigier condoms are made of natural latex formulated to be taste-free and odorless, unlike many condoms on the market. A larger reservoir tip allows for improved comfort even during prolonged wear.
“These are the world’s first designer condoms, and the Christian Audigier name is the perfect brand under which to launch them,” said David Nehdar, a principal of Christian Audigier condoms. “This collection targets the same upscale shoppers who choose to don Audigier’s various stellar brand names on their clothing and lifestyle accessories. These aren’t just any old condoms—they’re the Rolls Royce of prophylactics.”
Nehdar said Paradise Marketing was selected to exclusively handle the new line’s national distribution and marketing because of its stellar reputation and Paradise Marketing President/CEO Dennis Paradise’s keen expertise in this particular market.
“Paradise Marketing is proud to have been chosen to handle Audigier’s adult-product debut, and our goal is to assure this distinctively packaged collection receives the attention and marketing stability it deserves,” Paradise said.
Christian Audigier condoms are packaged using the designer’s distinctive flash-design aesthetic, and made with the same quality found throughout his collections of apparel, shoes and lifestyle accessories under the Ed Hardy, Smet, Crystal Rock and Paco Chicino fashion labels.
This first collection of designer condoms will be available nationwide to brick-and-mortar and online retail outlets in ultra premium lubricated and lubricated XL styles. Additional Christian Audigier-brand sexual lifestyle products are planned for the future.
Paradise Marketing is the preeminent leader in the marketing and distribution of condoms, lubricants and other health-related items in the United States. Founded in 1978, the company markets the industry’s best-known and most-trusted brands globally and is proud to work with such brands as Vivid Condoms, Astroglide, Fleet enemas, Summer’s Eve, Trojan, Lifestyles, Durex and others.
Paradise Marketing’s staff collectively holds a half-century of industry experience with unique insight into sales and marketing of health- and sex-related disposable products. For product information, email [email protected] or visit ParadiseMarketing.com.
