LOS ANGELES—Women's health brand O Positiv has introduced its newest product, the second in its menopause category, Meno Vaginal Moisture.
The new supplement joins O Positiv's extensive range of women's health products across vaginal health, menopause, PMS and more. These daily capsules are designed to fulfill market demand for sexual wellness during the transformative life stage of menopause—a topic historically underrepresented in women's health discussions.
According to The Mayo Clinic, the global population of menopausal and postmenopausal women is projected to reach 1.2 billion by 2030, with 47 million new individuals entering this phase each year. Despite this demographic shift, menopausal women in the United States often feel neglected by healthcare providers when it comes to addressing their specific physiological and psychological challenges during this time.
During menopause, many women experience changes in sexual function and libido due to declining estrogen levels. These changes can include reduced sexual interest, discomfort during intercourse due to vaginal dryness, and overall challenges in maintaining intimacy, all significantly impacting physical comfort and emotional well-being.
"The cultural picture of menopause as just about hot flashes is outdated," said Brianna Bitton, co-founder of O Positiv. "Sex life and libido changes with your hormones, and this can be an uncomfortable journey if you're stuck going through it alone. We wanted to change the conversation for women everywhere."
Meno Vaginal Moisture is specifically designed to address these issues by providing essential support during menopause. Its formulation targets vaginal dryness and aims to enhance sexual function by restoring moisture and improving overall comfort.
Key ingredients in Meno Vaginal Moisture include Fenugreek Seed Extract, which enhances estrogen levels to improve sexual interest and supports weight management; Saffron Stigma Extract, which elevates mood and supports emotional well-being; Ginkgo Leaf Extract, which supports brain health in older adults; and Maca Root Extract, which boosts libido, energy, endurance, and may help lower blood pressure.
O Positiv plans to continue expanding its range of products, which currently includes 22 offerings. Favorites include FLO PMS Gummies and Capsules, URO Vaginal Probiotic Capsules, and Meno Menopause Gummies and Capsules, among others.
To further advocate for women's health, O Positiv works with the global nonprofit Period to end period poverty and stigma through service, education and advocacy.
Meno Vaginal Moisture retails for the one-time price of $31.99, $26.99 for a subscription at opositiv.com.
Follow O Positiv on Instagram @opositiv.
