DILDO, NL—Viewers of late-night variety show Jimmy Kimmel Live! are by now well familiar with the town of Dildo, Newfoundland. Kimmel's been running segments on the novelty-, er, novelly-named community for most of the last month—and now, 73-year old “Uncle John” Reid, who created a humble homage to his hometown, “The Dildo Song," has signed a landmark record deal, and released a brand new video for the track—and it's available now!
JUNO Award-nominated, multi-platinum pop star Raghav Mathur and his label Mathurmatics Records Ltd. have put pen to paper, and are set to re-present the tune which Reid wrote in the 1980s amidst a town-wide petition to change its name.
The video brings to life the de facto anthem representing the tiny Canadian community, home to just over 1,000 Dildo dwellers.
Those residents, along with “The Dildo Song,” recently found themselves inundated with international media attention since their appearances on Jimmy Kimmel Live!
“What has happened here is one in a billion, and I’m glad to have lived to see it,” said Uncle John. “I hope the song lives on forever, just like our town and the name 'Dildo.'"
“I flew to Dildo as soon as I heard the song on Jimmy Kimmel Live! to present the idea to Uncle John and the rest of his family,” explained Mathur of meeting Reid and his guitarists and backing vocalists: son Sheldon and nephew Dean.
“What I love about the song is how honest it is,” Mathur continued. “They took something that could have caused them offense and handled it with Newfoundland’s way of humor, dignity and pride.
“It’s actually incredibly beautiful, just like the people of Dildo.”
“The Dildo Song” is available now on Spotify and iTunes. The lyrics can be found here, and the song and its makers can be followed on Twitter, Instagram and Facebook.
Those interested may watch Uncle John perform "The Dildo Song" on Jimmy Kimmel Live! here, or just watch the song itself on YouTube.
