LOS ANGELES—Wicked Sensual Care, the 2020 AVN Award winner for Best Lubricant Company, has bowed its latest collection of intimate lubricants, simply by Wicked.
Launched in January 2020, the lineup features four new formulas: simply Aqua and simply Aqua Jelle, as well as simply Hybrid and simply Hybrid Jelle.
“Each simply option features high-quality, clean ingredients, including our signature Olive Leaf Extract,” Wicked Sensual Care Marketing Director Cassie Pendleton said. “This allows us to strike the perfect balance between incorporating natural ingredients and providing an exceptional experience. As leaders in the sensual care space, our entire team is quite proud of the simply collection.”
simply illustrates the award-winning brand's commitment to meeting the evolving needs of discerning customers.
For Pendleton, the response to the new line proved her team's enthusiasm was well-placed.
“The reception at ANME was overwhelming, everyone loved that the line is geared toward the ingredient particular consumer. Each formulation in the line follows very specific rules. There's no propylene glycol or glycerin in any of them, and the entire line maintains what we call our Wicked Sensual Care non-negotiables: they're 100 percent vegan, cruelty-free, and paraben-free,” she said.
simply's packaging strategy also reflects innovation and change while staying true to the Wicked Sensual Care line's signature style. Across the entire product range, a simple, uncluttered design is employed to reflect what Pendleton considers the line's mandate.
“Do it simply. It's about simplicity, a pared-down ingredient list, and clean ingredients,” Pendleton said.
“We turned ‘clean’ into an acronym, and for us, this means: ‘Consciously Linking Effective and Natural.’ The whole idea here is that as a company, we want to provide options that complement our line really well while attracting the widest range of consumers. We value input, we listen, and we are offering these products. This is our biggest release since our inception, and the response has been just incredible.”
Most recently, Wicked Sensual Care exhibited simply and other product lines at the 2020 AVN Novelty Expo in Las Vegas, where it was enthusiastically embraced by consumers and retailers.
For more information visit WickedSensualCare.com.
