NORTH HOLLYWOD, Calif. — On the heels of this month’s earlier Refinery29 video, "How Sex Toys Are Made," Refinery29 has released a second video about Doc Johnson’s manufacturing process, entitled "How Vibrators Are Made."
The newest video follows the making of Doc Johnson’s upcoming "American Pop" at the company's North Hollywood campus.
“This kind of earned media coverage is still the gold standard when it comes to raising awareness and building credibility in the mainstream,” COO/CCO Chad Braverman said. “We look at Refinery29 as one of the strongest brands reaching the millennial consumer today, and we’re very pleased with the results we’ve seen from these two videos. It’s clear that Refinery29 has helped create some Doc Johnson fans, and we are very grateful for their amazing work.”
The company said the feature on Refinery29 is the latest in a string of recent mainstream press for the company, which includes a full-length feature video on BuzzFeed, a two-page spread in "Women’s Health Magazine," an interview in "Forbes," and a product spotlight in "Cosmopolitan" that gave Doc Johnson’s OptiMALE Rechargeable Vibrating C-Ring the title of “Best Couple’s Toy."
American Pop is slated for an early November release date.