LOS ANGELES — Mashable recently explored Pleasure as Art via an in-depth exploration of Magic Wand's commissioned piece.
As part of the Pleasure as Art initiative, Vibratex—the sole North American importer of the Magic Wand brand—commissioned a sculpture by artist Dafne Blade. Mashable, an entertainment, culture, tech and science media outlet, recently spoke with Blade, as well as Vibratex CEO Ken Herskovitz, about the results. The publication referred to the piece as “not only stunning, but evocative of ‘Game of Thrones.’”
According to Magic Wand, "When you ship more than half a million wands each year, a handful of unusable units are inevitable. And though these wands won’t have their chance to deliver physical pleasure, they can certainly still make people happy. So, instead of condemning these wands to landfill, Magic Wand decided to facilitate art."
Mashable wrote: “The Pleasure As Art contest called on creators to create ‘magic’ with 100 wands that were unsellable, like if they were damaged in transit or defective. Vibratex believed the challenge would illustrate customers' broad and artistic love for the Magic Wand, according to its CEO Ken Herskovitz.”
"As we reviewed the submissions, the varied interpretations of pleasure and intimacy made it clear that we’d underestimated the power of what we’d started," Herskovitz said in the piece.
Mashable then went on to interview Blade, exploring the artist’s concept, creative process, and challenges.
"It's… important for me to give my own voice," Blade told Mashable, "and also be able to make art from my perspective."
Vibratex intends to announce a formal reveal event featuring the final art piece, as well as a host of conceptual sketches, models, and writings created by the artist during their process. The event’s date and location are to be determined.
Read the piece in full on Mashable here.
For all Vibratex and Magic Wand sales questions and inquiries, contact Eddie Romero, director of business development, via [email protected].
To learn more about Magic Wand, visit magicwandoriginal.com. Join Magic Wand on Instagram at @truemagicwand.
