LOS ANGELES—Male Power, a men’s intimate apparel brand, has undergone a major packaging redesign.
The garment boxes have transformed from simple white and gray product-focused graphics to a richer, muted royal blue color. Pantone colors are utilized for consistency. The new hues highlight the colors and cuts of Male Power fashions.
Boxes highlight products on the front with lifestyle photos on the back, and include a product window to fully display the quality and value of the brand. Foil stamping and side panels enhance the updated cover imagery.
Look for the new packaging on fall and winter 2024 products. For more information, contact company representative Jeff Baker at (888) 889-8081 or [email protected].
