NAPA, Calif.—Vibratex, the company behind the Magic Wand brand, has announced an all-new range of point-of-purchase merchandising elements. The new visual items were revealed as part of the brand’s exhibit at the Altitude trade show in Las Vegas last week.
The new POP elements include self-adhesive slat wall skins, acrylic product displays, and large inflatable Magic Wands. Combined, the collection is intended to help retailers showcase the products like never before. Individually, each piece is a reimagining of the brand’s visual identity.
The versatile, self-adhesive wall skins are a full 36 inches wide by 72 inches tall. Understanding that not every store can accommodate such a large wall space, the skins were designed to be cut as small as 24 inches by 24 inches—and just about any size in between. Vibratex has developed recommended planogram layouts showing a variety of skin and shelf options. These will be available through the brand’s online resource folder.
Built to display a working Magic Wand tester, the new acrylic displays have been designed to take up less than 6 feet of width on store shelves or counters. Featuring a two-part design, the high-gloss display cradles the wand vertically.
Initially created as a one-off trade show attraction, Vibratex’s six-feet tall inflatable Magic Wands were debuted at ANME in January, after which the Vibratex team received an influx of requests from retailers looking to hang one in their stores. Each one can be suspended horizontally from the ceiling or propped up vertically for in-store photo ops.
“We’re so excited to support our loyal retailers with such a versatile range of merchandising,” explained Ken Herskovitz, Vibratex CEO. “Not only do these elements showcase the evolution of our branding, they are functional and fun at the same time.”
Vibratex plans to begin shipping the wall skins and inflatables this month, and the acrylic stands will become available by the end of spring. All elements will be available through distributors and Vibratex directly.
“Our customers have been asking for display elements like these for a long time, and I can’t wait to finally see them in-store,” Vibratex director of business development Eddie Romero said.
For more information on new Magic Wand merchandising and order requirements, interested retailers should contact their distributor or Eddie Romero at [email protected].
Find all brand photos, logos and copy at truemagicwand.com/resources.
To learn more about Magic Wand, visit truemagicwand.com. Find Magic Wand on Instagram @truemagicwand.
