LOS ANGELES—Vibratex, the company behind the Magic Wand range, has officially announced the brand’s expansion into Australia and New Zealand. The company anticipates its products will be available to consumers in Spring 2023. Facilitating distribution to adult retail, the brand on Tuesday announced an exclusive relationship with Windsor Wholesale.
Based in Melbourne, Windsor Wholesale will distribute the Magic Wand brand to the region, serving both Australian and New Zealand. Customers can expect Magic Wand products to be available from Windsor this Spring.
“The Magic Wand brand’s true strength comes from the support of dedicated and talented people,” said Vibratex CEO Ken Herskovitz. “Moving into a new region requires a network of new folks we can lean on, and Windsor was the clear choice for distribution.
“We’re so grateful to our friends at Windsor Wholesale and all the regional businesses who have supported our efforts through this long process."
Find more information about Windsor Wholesale here.
Despite earning worldwide notoriety, the authentic Magic Wand brand has only ever officially been sold in North America—but no longer. Consumers and retailers around the world have expressed desire and demand for Magic Wand products, however Australia and New Zealand have been particularly forthright regarding their wish to resell authentic Magic Wand SKUs.
Three Magic Wand models—the Magic Wand Plus, Magic Wand Rechargeable, and the Magic Wand Mini—have been specifically developed and tested to meet the needs of the region’s electrical and certification requirements. This includes EESS-registered, region-specific wall plugs that do not require adaptors. The Australian and New Zealand models will come packaged with market-specific instructions and adapters in packaging marked for the region only. Further, in true Magic Wand fashion, these products will be covered by a full one year warranty.
Resellers can soon offer consumers the real thing! Look for Magic Wand products to be available in Australia and New Zealand in Spring 2023. Additional information and details are coming soon.
Customers may reach out to Eddie Romero, director of business development, via [email protected] to request resources, as well as for all Vibratex and Magic Wand sales questions and inquiries.
To learn more about Magic Wand, visit truemagicwand.com. Join Magic Wand on Instagram at @truemagicwand.
